Edelman Financial Engines Hires Ralph Haberli as New President

Edelman Financial Engines, the registered investment advisor with more than $287 billion in assets under management, has hired Ralph Haberli as its new president. Haberli joins from Capital Group, where he was president of the Institutional & Retirement Client Group.

He starts on July 2 and will report directly to CEO Jay Shah.

In the new role, Haberli will be responsible for the RIA’s workplace, employee planning and wealth planning businesses. That includes adding new focus areas and expanding its national footprint through recruiting and M&A. The firm serves more than 600 large employers across 10 million employees.

“Ralph is a rare talent with deep knowledge and insight of both workplace and wealth planning,” Shah said in a statement. “As we enter our next phase of growth, his leadership will be key to delivering even greater value to our clients, partners, and planners.”

“I’m going to keep the focus on making sure the legacy of innovation at EFE really across all parts of the business stays very much front foot,” Haberli said. “The underpinning there is that personal financial advice has always been important … especially with the need to navigate through an environment that has … a lot of new things coming at individuals and savers.”

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Before joining Capital Group, Haberli held senior roles at BlackRock, including head of U.S. defined contribution distribution and chief operating officer of the global client group.

Edelman has not had a president since Larry Raffone transitioned out of that role in 2023, and Jay Shah, former president and CEO at Personal Capital, was named CEO. Raffone still serves as chairman of the board.

Raffone led the firm through the buildout of Financial Engines’ retail strategy and the addition of Edelman Financial Services in 2018. In 2018, Hellman & Friedman bought Financial Engines and merged it with its previously acquired Edelman Financial Services, the mass-affluent-facing RIA giant founded by Ric Edelman. In 2021, private equity firm giant Warburg Pincus returned to the firm, taking a minority stake in the range of $1 billion to $1.4 billion.

Haberli’s appointment follows news last month that EFE made its first deal of 2025, acquiring Cahill Wealth Management, a Kalamazoo, Mich.-based fee-only firm with about $426 million across 125 clients.