ADA Price Surges 3% to $0.85 as Cardano Foundation Reports $659M in Assets




Zach Anderson
Jul 21, 2025 00:43

ADA trades at $0.85 with bullish momentum despite overbought RSI conditions. EMURGO’s payment card announcement and strong financial transparency drive investor confidence.





Quick Take

• ADA currently trading at $0.85 (+3.08% in 24h)
• Cardano’s RSI at 78.90 signals overbought conditions but strong bullish momentum continues
• EMURGO’s Cardano Card announcement and Foundation’s $659M asset disclosure fuel positive sentiment

What’s Driving Cardano Price Today?

The ADA price rally stems primarily from two significant developments within the Cardano ecosystem this week. EMURGO’s announcement on July 15th of the upcoming Cardano Card represents a major step toward real-world adoption, enabling ADA holders to use their cryptocurrency for everyday payments while earning staking rewards and accessing DeFi features.

Equally important was the Cardano Foundation’s release of their 2024 financial report on July 14th, revealing substantial asset holdings of $659.1 million, with 76.7% held in ADA tokens. This transparency demonstrates the Foundation’s commitment to the network’s long-term success and has significantly boosted investor confidence.

Adding to the positive momentum, speculation around ADA’s potential compatibility with the ISO 20022 messaging standard has emerged following Fedwire’s transition to this international standard. While the direct price impact remains limited, this development has contributed to the overall optimistic market sentiment surrounding Cardano.

ADA Technical Analysis: Strong Bullish Signals Emerge

Cardano technical analysis reveals predominantly bullish indicators across multiple timeframes. The ADA RSI reading of 78.90 indicates overbought conditions, suggesting potential short-term consolidation, but the underlying momentum remains strong.

Cardano’s MACD displays bullish divergence with a reading of 0.0617 above the signal line at 0.0418, while the histogram at 0.0199 confirms continued upward momentum. The Stochastic oscillator shows ADA at 86.11 (%K) and 84.76 (%D), further supporting the overbought assessment but maintaining the bullish trend structure.

Moving averages paint a clearly positive picture for ADA price action. Cardano trades well above all major moving averages, with the current price of $0.85 significantly higher than the SMA 20 at $0.70 and SMA 50 at $0.65. The EMA 12 at $0.77 and EMA 26 at $0.71 both provide dynamic support levels for any potential pullbacks.

The Bollinger Bands analysis shows ADA positioned at 0.8770 of the band width, approaching the upper resistance band at $0.90. This positioning suggests limited immediate upside before encountering technical resistance.

Cardano Price Levels: Key Support and Resistance

Critical Cardano support levels emerge at $0.54 for immediate support, with stronger support established at $0.51. These levels align closely with the 52-week low, providing significant psychological and technical backing for ADA price stability.

On the resistance side, the immediate challenge for ADA lies at $0.90, coinciding with both the Bollinger Band upper limit and strong resistance levels. A breakthrough above this level could target the next significant resistance zone toward the 52-week high of $1.23.

The current pivot point at $0.85 serves as a critical decision level for ADA/USDT traders. Maintaining this level supports continued bullish momentum, while a break below could signal a retest of lower support zones.

Based on Binance spot market data, the daily Average True Range (ATR) of $0.05 indicates moderate volatility, suggesting ADA price movements may remain within reasonable ranges despite the strong trending behavior.

Should You Buy ADA Now? Risk-Reward Analysis

For aggressive traders, the current ADA price action presents an interesting opportunity despite overbought conditions. The combination of strong fundamental catalysts and technical momentum suggests potential for further upside, with initial targets at the $0.90 resistance level representing a 5.9% gain from current levels.

Conservative investors should consider waiting for a pullback toward Cardano support levels around $0.75-$0.77, where the SMA 200 and EMA 12 converge. This approach offers better risk-reward ratios and entry points aligned with the longer-term uptrend.

Risk management remains crucial given the elevated ADA RSI readings. Stop-loss levels below $0.82 (recent 24-hour low) provide protection against sudden reversals, while profit-taking near $0.90 resistance allows traders to capitalize on the current momentum while managing exposure to overbought conditions.

The 24-hour trading volume of $197,193,552 on Binance spot demonstrates strong institutional and retail interest, supporting the sustainability of current price levels and reducing the likelihood of significant gap movements.

Data Note

All technical indicators and volume data are derived from Binance spot market daily timeframes, providing accurate real-time insights for ADA trading decisions.

Conclusion

ADA price momentum remains strongly bullish despite reaching overbought territory, with fundamental catalysts from EMURGO’s payment card initiative and the Foundation’s financial transparency providing solid support for continued gains. Traders should monitor the critical $0.90 resistance level over the next 24-48 hours, as a breakthrough could signal the next leg higher toward $1.00+ targets, while rejection may prompt healthy consolidation back toward $0.80 support zones.

Image source: Shutterstock




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