ElevenLabs Partners with Brazilian Icon Fábio Porchat to Revolutionize AI Voice in Brazil

In a strategic move to deepen its engagement in Brazil, ElevenLabs has announced a groundbreaking partnership with Brazilian comedian and television host Fábio Porchat. This collaboration marks the launch of the ‘Judite 2.0′ campaign, a voice-first initiative that showcases the capabilities of ElevenLabs’ advanced AI-driven Agents Platform, according to ElevenLabs.

The Significance of Brazil in Voice Technology

Brazil, with its over 220 million Portuguese speakers and a vibrant creator economy, is a pivotal market for voice-driven experiences. The country’s $10 billion customer service industry is experiencing a surge in demand for more efficient and human-like interactions. Recognizing this potential, ElevenLabs has set its sights on Brazil as a hub for innovation in voice technology.

Fábio Porchat: A Bridge to Global Creativity

Fábio Porchat, known for his work with Porta dos Fundos and his roles in various Brazilian comedies, brings a unique blend of humor and creativity to the partnership. His voice, familiar across Brazil, serves as a cultural bridge, demonstrating how Latin creativity can be amplified globally through technology. Porchat’s involvement allows ElevenLabs to offer voice licensing through their Iconic Marketplace, enabling creators and enterprises to utilize his voice in real-time AI applications.

Reviving an Icon: The Judite 2.0 Campaign

The ‘Judite 2.0’ campaign is a revival of the character Judite, initially introduced in 2012 as a satirical representation of Brazil’s customer service inefficiencies. The new iteration, powered by ElevenLabs’ Text to Speech engine, embodies a more efficient and friendly AI agent, capable of engaging in natural conversations and providing instant responses. This transformation from a symbol of frustration to one of progress underscores Brazilian resilience and creativity.

The Evolution of Customer Service

The campaign provides an interactive experience where users can compare the original Judite with the revamped Judite 2.0. The contrast highlights the advancements in AI voice technology, from robotic replies and endless menus to instant, human-like interactions. This evolution is a testament to the potential of real-time AI voice agents in revolutionizing customer service.

Future Prospects

Looking forward, ElevenLabs plans to continue investing in Brazil, collaborating with local creators and cultural icons. This endeavor aims to further integrate voice technology into everyday interactions, enhancing connectivity and efficiency both locally and globally.

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