Nick Wilkinson
CEO & Executive Director
So good morning, and an emotional welcome to the Dunelm prelims presentation covering our financial year to the end of June. My name is Nick Wilkinson. And Alison Brittain, Karen Witts and I are delighted to welcome you to the offices of Peel Hunt in London in what is my last results presentation. Whether you are here in person or joining virtually, I hope you’re well, and thank you for your interest in the continuing story of Dunelm.
It’s our normal running order. I’ll introduce the highlights. Karen will then go through the FY ’25 financials and our guidance, and I’ll be back to share more on our plans as we carry on growing Dunelm as the U.K.’s home of homes. So with images from our autumn/winter product collections, we’ll get started. Our full year results show strong performance as we again successfully balanced growth and grip. Sales up by 3.8%, were ahead of the market, which was up only slightly, and we continue to move towards our next market share milestone of 10%.
As reported by global data, our combined share now stands at 7.9%, which is up by 20 basis points on the prior year. The balance of our sales growth was particularly broad-based from a customer point of view, by which I mean we saw both higher volumes and higher average item values this year. Last year, we only saw higher volumes and not higher AIVs. And we saw both higher frequency as well as more active customers, which grew by 80 bps on the prior year.
And in terms
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