Another Atria Co-Founder Departs LPL

Kevin Beard, a founding partner and chief growth officer at Atria Wealth Solutions, is the latest Atria executive to jump ship in the wake of LPL Financial’s acquisition of the business, according to regulatory filings.

LPL closed on its acquisition of Atria last October; in its second quarter 2025 earnings results, the firm said it completed the conversion of Atria to the LPL platform.

Beard co-founded Atria in 2017 alongside Doug Ketterer, a former Morgan Stanley executive, and Eugene Elias Jr., who served as Atria’s chief operating officer. Prior to creating Atria, he was the head of acquisition and recruiting strategy at AIG Advisor Group (now Osaic). Ketterer and Elias stepped down in April, saying they had reached the end of their journey with the firm as it completed its roll-up into LPL. 

It’s unclear whether Beard’s departure was voluntary or part of a round of layoffs. Beard did not return a request for comment prior to publication. He’s currently not registered with any securities firm.

In recent months, LPL has been pruning Atria’s executive ranks via layoffs, according to published reports. The firm filed Worker Adjustment & Retraining Notification, or WARN, notices in May, outlining layoffs in California, Texas and New York. An LPL spokeswoman would not comment on whether Beard’s departure was part of that, and referred WealthManagement.com to a previous statement.

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“While the WARN notices provide employees 60-90 days’ advance notice prior to the end of their employment, LPL and Atria have openly shared a detailed employee roadmap outlining transition phases and dates,” she said. “Over the past 18 months, LPL has partnered with Atria to transition over 250 employees into roles at LPL that match their experience and career aspirations. More recently, LPL established a personalized application process that welcomes Atria employees who wish to join LPL to apply for open roles.”

Beard’s departure follows news last month that a slew of top executives at Atria, including several senior marketing executives and employees in investment solutions, practice management and product strategy, left LPL.

Separately, several of Atria’s broker/dealers have withdrawn their registration from FINRA, including Grove Point Financial, SCF Securities, Sorrento Pacific Financial and Western International Securities.