Bitcoin (BTC) Dominates Crypto Portfolios, Survey Reveals

Bitcoin (BTC) continues to dominate the cryptocurrency investment landscape, with nearly half of retail investors prioritizing it as their primary asset, according to a recent survey by CoinGecko. The survey, conducted between August 22 and September 11, 2025, reveals significant insights into the asset allocation strategies of crypto enthusiasts.

Bitcoin’s Place in Portfolios

The survey highlights that 48% of participants allocate a significant portion of their crypto portfolios to Bitcoin. Specifically, 28% of respondents indicated that Bitcoin is their main holding, complemented by a smaller selection of altcoins. Another 20.4% of participants have portfolios almost entirely centered around Bitcoin. These strategies reflect a strong belief in Bitcoin’s potential, with some investors awaiting a rotation towards altcoins while others remain committed to Bitcoin regardless of market conditions.

Conversely, 25% of survey participants give more weight to altcoins, with 17.3% maintaining a balanced allocation between Bitcoin and other cryptocurrencies. Furthermore, 10.2% focus primarily on altcoins, with Bitcoin playing a minor role in their portfolios. A notable 15.9% of participants consider Bitcoin irrelevant, preferring to invest solely in altcoins for potentially higher returns.

Post-Halving Strategies

Following the 2024 Bitcoin Halving, investor strategies have varied significantly. The survey indicates that 34.6% of participants have opted to hold their Bitcoin, reflecting a long-term bullish outlook. Additionally, 26.2% have engaged in dollar-cost averaging, steadily increasing their Bitcoin holdings.

However, 17.3% of participants have remained on the sidelines with minimal involvement post-Halving, while 11.1% have been selling to take profits or reduce their exposure. Active trading of Bitcoin, involving short-term buying and selling, is the strategy for 10.7% of respondents.

Demographics and Methodology

The CoinGecko survey analyzed responses from 2,549 crypto participants. The majority, 68%, identified as long-term investors, while 20% were traders, 7% were builders, and 5% were spectators. Participants were primarily from Europe (31%), Asia (26%), and North America (22%). The survey sample included a mix of crypto experience, with 38% in their first market cycle, 41% in their second, and 21% being seasoned veterans.

For more detailed insights, visit the CoinGecko report.

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