According to reports, Apple (216.785, 1.54, 0.72%) loses over $1 billion annually in its streaming business Apple TV+.
It is reported that Apple TV+had 45 million subscribers last year.
However, it is currently unclear how many new subscribers Apple added during the popularity of the TV series’ Severance ‘. A recent report from Antenna stated that the streaming platform added 2 million new subscribers within a month, which is a considerable growth.