Cricut, Inc. (CRCT) Presents at Citi’s 2025 Global Technology, MediaandTelecommunications


Cricut, Inc. (NASDAQ:CRCT) Citi’s 2025 Global Technology, Media and Telecommunications Conference September 4, 2025 12:50 PM EDT

Company Participants

Kimball Shill – Chief Financial Officer
Jim Suva – Senior Vice President of Finance, Treasurer & Investor Relations

Conference Call Participants

Asiya Merchant – Citigroup Inc., Research Division

Presentation

Asiya Merchant
VP & Analyst

Welcome, everyone, my name is Asiya Merchant, to Day 2 of Citi’s Global TMT Conference. My name is Asiya Merchant. I cover Citi’s technology, hardware and tech supply chain. Really happy to have Cricut’s management here. We have Kimball here. He’s the CFO of Cricut, and we have Jim Suva, who is the SVP of Finance and Treasury and IR.

So before I kick it off, I just have a quick safe harbor here to read. Please see Cricut’s Investor Relations website and recently filed SEC forms for associated risks, uncertainties and safe harbor statements. With that, I have a few prepared questions here. Kimball, I’m going to kick it off. If somebody from the audience would like to ask a question, please do raise your hand, and we’ll make sure we get the mic to you.

Question-and-Answer Session

Asiya Merchant
Citigroup Inc., Research Division

So Kimball, just — you just recently reported results not too long ago. They were better than expected. And for — and they did show positive year-on-year sales growth. After post-COVID, I know a lot of your peers as well that were in the consumer stocks did experience a downturn. So I guess the biggest investor questions are, is there — was there a pull forward? Is this demand sustainable? What gives you confidence that we have now kind of turned the corner and are starting to see year-on-year positive sales growth?

Kimball Shill
Chief Financial Officer

Asiya, thanks for the question. As we



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