Dynasty Financial Partners, the St. Petersburg, Fla.-based support platform for registered investment advisors, has launched a new division aimed at applying artificial intelligence and advanced technology to the advisor experience.
Dynasty Labs will build upon the proprietary data that the firm has invested in for years. The new arm will allow the firm to experiment, rapidly prototype and deploy AI tools.
“Powerful AI experiences start with good, clean data and our proprietary data lakehouse gives us a unique advantage,” said Leslie Norman, chief technology officer at Dynasty Financial Partners, in a statement. “It allows us to rapidly deliver generative AI tools that are not only powerful, but context-aware and deeply integrated.”
Dynasty hired Norman about a year ago to direct the strategy and delivery of the tech used across the Dynasty network.
To help with the initiative, Dynasty Labs will partner with third-party tech providers, incubators and academic institutions. It will also hire engineering staff to support expansion.
The firm has already introduced some AI capabilities to its network of more than 500 advisors across 55 RIA firms. For example, it has integrated generative AI into the Dynasty Desktop.
The firm will roll out “AI super agents” to handle complex, multi-system workflows.
“This will allow advisors to devote more time to the human side of their work, where empathy, intuition and professional judgement truly shine,” Norman said.
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