Edward Jones has added 53 SMAs to its managed account platform, bringing the total to over 130. The company plans to continue adding more SMAs throughout the year, with the goal of tripling the number of its SMA strategies from the 75 it started with by the end of 2025. The move is part of the firm’s attempt to beef up its product line-up for financial advisors.
The SMAs will be available through the Edward Jones Advisory Solutions UMA Models program, allowing advisors to use the UMA’s direct indexing, automatic rebalancing and tax management capabilities. The UMAs now feature eight direct indexing SMAs across different asset classes, mostly focused on equity strategies that advisors can pair with other SMAs for greater customization. Later this year, Edward Jones also plans to add municipal bond and taxable SMAs to the program.
“We are committed to making our platform more flexible, accessible and tailored to the needs of our clients,” Russ Tipper, principal and head of products at Edward Jones, said in a statement. “Our financial advisors consistently highlight how these enhancements help empower clients to work toward achieving their financial goals with greater personalization and confidence.”
The minimum investment amount to use the UMA platform is $300,000. Recently, Edward Jones, traditionally known for serving middle-class clients, has been trying to court higher-net-worth investors. In 2024, the firm launched its own professionally managed SMA, requiring a minimum investment of $50,000. Earlier this year, it added Edward Jones Generations, a new investment model aimed at investors with at least $10 million in assets. As of 2023, the firm claimed over 400,000 HNW clients.
In today’s market, managed accounts, including SMAs and UMAs, present an area of growth for firms courting financial advisors. According to recent research from Cerulli Associates, net flows into SMAs in 2024 totaled $218.4 billion, with five-year annualized growth of 18.3%. Last year, a survey conducted by advisory firm Escalent found that advisors planned to substantially increase their SMA allocations in 2025 and preferred investment in SMAs over model portfolios.
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