Institutional Engagement Boosts North American Crypto Adoption




Ted Hisokawa
Sep 17, 2025 12:55

North America’s crypto adoption is fueled by institutional activities, ETFs, and regulatory changes, positioning the region as a leader in the digital asset markets.





North America’s cryptocurrency adoption is witnessing a significant boost, largely driven by institutional engagement and the proliferation of exchange-traded funds (ETFs), according to a recent report by Chainalysis. The United States ranks second in the 2025 Global Crypto Adoption Index, highlighting the region’s pivotal role in the global digital asset landscape.

Institutional Influence and Market Volatility

Between July 2024 and June 2025, North America accounted for 26% of global cryptocurrency transaction activity, translating to $2.3 trillion in value. A notable peak occurred in December 2024, with $244 billion transacted in a single month, driven by stablecoin transfers. The election of President Trump in November 2024 and subsequent monetary easing contributed to bullish market sentiments, fostering an environment conducive to institutional and ETF-driven trading activities.

North America’s crypto markets are characterized by volatility, with significant transaction value fluctuations. From September 2024 to June 2025, monthly transaction growth rates varied widely, indicative of the region’s sensitivity to market sentiment and macroeconomic signals. This volatility contrasts with more stable patterns observed in other regions, underscoring North America’s institutional and investment-driven market structure.

Regulatory Environment and Institutional Participation

The U.S. regulatory landscape has become more favorable for crypto-related activities, with key agencies like the SEC and CFTC providing clearer frameworks. This shift has encouraged greater institutional participation, positioning North America as a leading hub for high-value crypto transactions. Approximately 45% of transaction value in the region involves transfers exceeding $10 million, compared to 34% in Europe.

Regulatory changes have also spurred growth in tokenized treasuries and the bitcoin ETF market. Tokenized money market funds holding U.S. treasuries have seen assets under management (AUM) grow from $2 billion in August 2024 to over $7 billion in August 2025. The bitcoin ETF market has similarly expanded, with global AUM reaching approximately $179.5 billion by mid-2025, primarily driven by U.S.-listed ETFs.

Impact of Stablecoins and U.S. Dollar Dominance

Stablecoins have become integral to global finance, facilitating trillions in monthly transfers. The U.S. dollar’s dominance is evident in the composition of stablecoins, which are increasingly used for efficient transfers and stable savings globally. The GENIUS Act, signed into law in July 2025, establishes a regulatory framework for stablecoins, reinforcing the U.S. dollar’s role as a global reserve currency.

With the continued rise in institutional demand and a supportive regulatory environment, North America is poised to maintain its leadership in the global cryptocurrency market. The integration of digital assets into traditional financial systems is expected to deepen, further embedding crypto into the region’s economic fabric.

Image source: Shutterstock




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