Whether through acquisition, or in this case partnership, Morgan Stanley Wealth Management has continued to expand its workplace service offerings for private company founders, executives and employees preparing for liquidity events and IPOs.
The firm this week announced an expansion in its existing partnership (announced in October 2024) with the valuation software provider Carta.
Carta, which was founded in 2012, now specializes in many areas of support for those working in venture capital and private equity, from cap table management to valuations, taxes and compensation and management of equity programs.
Through the expanded partnership, Morgan Stanley Wealth Management’s suite of services will be more fully integrated into the Carta platform. This will include access to Morgan Stanley advisors, research and financial education resources, financial planning, cash management and other offerings from directly within the Carta portal.
In the years since Carta’s founding (it was originally called eShares and rebranded in 2017), Morgan Stanley acquired and integrated Carta competitor Solium Capital and its Shareworks platform.
In other Morgan Stanley tech news, AI data cloud company Snowflake was named the wirehouse’s strategic partner of the year during the firm’s 23rd Tech Week reception. The award recognizes Snowflake’s contributions in helping to power Morgan Stanley’s data-driven initiatives and accelerating AI innovation across one of the world’s leading financial services firms.
Snowflake has had an extensive seven-year partnership with Morgan Stanley, having helped the firm build out its modern data warehouse, as well as serving as a key data and analytics AI platform across many of its operations.
The company works with many firms serving the independent advisor technology sector as well, for example in its partnership with Orion.
Snappy Kraken Launches AUM Pipeline Dashboard
Marketing technology provider Snappy Kraken announced this week the rollout of its AUM Pipeline Dashboard, which is meant to help advisory firms forecast growth by analyzing ROI on marketing activities and incorporating this into business intelligence analyses.
According to Brad DeLoatche, chief product officer at Snappy Kraken, the new dashboard enables firms to centrally monitor and configure pipeline stages and then push those configurations out to their advisors.
“At the advisor level, contacts are automatically segmented and moved between pipeline stages based on configurable filters and these filters draw from a rich combination of data sources, including marketing engagement signals, AI lead capture, CRMs and enrichment services,” DeLoatche wrote in an email.
The dashboard is available within Snappy Kraken’s AI-driven Enterprise Hub, which was introduced in February. Snappy, which launched in 2016, works with a mix of thousands of individual advisors as well as around 200 enterprise clients.
Bill Altman Joins World Investment Advisors to Lead Technology Efforts
World Investment Advisors, an institutional and wealth-focused advisory firm and RIA aggregator that is a division of World Insurance Associates, announced this week that Bill Altman has joined the firm as head of technology strategy.
He will lead the design and execution of the firm’s ongoing technology roadmap.
Immediate areas of focus include adding advisor-specific client engagement tools to the firm’s platform, strengthening data-driven insights and building out World’s technology infrastructure to support future expansion.
Prior to joining World, Altman worked for Hightower Advisors, where he had overseen the firm’s Salesforce implementation and development as well as enterprise integrations.
World, which is a rebrand of the former Pensionmark Financial Group, launched a new portfolio management platform in March.
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