Understanding Price vs. Value in Today’s Investment Landscape

A woman was recently referred to me from a longtime center of influence. She only had…

Understanding Brand Perception: A Guide for Start-Up Businesses

Building a strong and positive brand perception is essential for any start-up aiming to stand out…

Understanding the Lazy, Fickle, Unpredictable Customer: 5 Rules for Sales

You might have the best product in the world — one that could solve mission critical…