Triad Hires Former Fidelity Exec to CFO, Promotes From Within for Wealth Head

Triad Partners, a field marketing firm specializing in retirement saving products, including annuities and insurance, has hired for the newly created roles of CFO and head of wealth as it aims to build its wealth assets under management from more than $778 million to $1 billion this year.

The Lawrence, Kan.-based Triad Partners is building out its executive team with former Fidelity Investments Derek Sullivan taking a newly created role of chief financial officer. It also promoted its chief planning officer, Scott Rinehart, to the new role of president and chief wealth officer, overseeing its wealth management affiliate, Triad Wealth Partners.

Earlier this year, Triad announced the appointment of a chief technology officer and a chief operating officer on its way to building out its advisor network connecting insurance and wealth management services.

The firm started leaning into the RIA side of its business in 2023 and has a goal of hitting $1 billion this year, which it expects to do in the coming months, according to a spokesperson.

Sullivan had been with Fidelity for more than 17 years, most recently as COO and CFO of Fidelity subsidiary NovoEd, a corporate training platform. He previously worked in areas including institutional and third-party asset management and distribution.

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Rinehart was promoted after being Triad’s chief planning officer for about two years, where he led its financial planning strategy. He will now head the strategy to grow the firm’s wealth division and solidify its operations and client experience.

“Bringing Derek and Scott onto our leadership team strengthens the foundation we’ve built for long-term growth,” Brad Johnson, co-founder of Triad, said in a statement. “They will give us the capacity to remain focused on strategic expansion while elevating our day-to-day operations.”

Triad’s mission statements emphasize the importance of giving advisors a higher standard of living by providing them with the best tools and coaching so they can operate independently. 

The firm was founded in 2020 as a field marketing organization with the motto, “Do Business. Do Life.”