This Month’s Free Skills Training: From Determining Prices to Government Contracting


It’s the season of new beginnings, and Verizon Small Business Digital Ready is your free resource to help build your skillset and your community. Digital Ready offers events and courses with experts you can speak with directly, all part of the exclusive networking opportunities and digital skills training the program offers its members.

And, guess what? Joining is free.

Interested? If you have not yet joined the Digital Ready program (Did we say that it’s free and easy?), you can do that here. That’s your first step.

The program also provides $10,000 small business grants, with a spring grant program about to open in just a few weeks. Join now and be ready to apply when the application period opens. And even if you don’t secure a grant, joining Digital Ready and taking advantage of the tools and resources the program provides is a smart investment in your future.

These events and courses are for April. They are just a sample of the program’s benefits.

Join for free!

Safe capital to keep your business secure

  • March 31 | 1:00 – 2:00PM ET
  • Learn to navigate various capital options for your business and identify safe lenders while avoiding predatory, high-interest ones.
  • Enroll for free

From creating personas to using them

  • March 31 | 3:00 – 5:00PM ET
  • This session with The Brand Amplifiers covers messaging, tone, and aligning your campaigns with audience needs. Learn how to implement messaging strategies for engagement, create campaigns that align with persona insights, and match tone and voice to audience expectations.
  • Enroll for free

Growing your profit margins

  • April 1 | 12:00 – 2:00PM ET
  • Explore ways to upsell product, streamline operations, reduce expenses, and improve efficiency without compromising quality, and learn techniques for maximizing sales through effective marketing and CRM.
  • Enroll for free

AAPI Digital growth essentials: Transform your brand & website into lead-generation engines

  • April 4 | 2:00 – 3:00PM ET
  • This event is part of a 10 session live event series coordinated by Digital Ready partner National ACE and featuring subject matter experts from the AAPI community. Each event aligns with a course that has been updated with captions and a worksheet translated into Simplified Chinese. This event will teach proven strategies to transform your brand and website into powerful lead-generation tools by mastering brand positioning and user experience, ensuring your digital presence drives revenue and eliminates underperformance.
  • Enroll for free

Research techniques with AI: Finding, sourcing, and synthesizing information

  • April 7 | 3:00 – 5:00PM ET
  • Leverage AI to streamline research, source reliable data, and boost your small business with actionable insights for reports, market research, and content
    creation.
  • Enroll for free

Determining your prices

  • April 7 | 11:00AM – 1:00PM ET
  • Discover the secret formula to determining your pricing structure with the help of a pre-built takeaway spreadsheet and identify all the factors that need to go into pricing your goods and services.
  • Enroll for free

Founder SWOT

  • April 8 | 1:00 – 2:00PM ET
  • Join CEO of Luminary, Cate Luzio, to analyze your business’s strengths, weaknesses, opportunities, and threats, and gain key insights to help you grow and scale effectively.
  • Enroll for free

Personas to campaign

  • April 8 | 2:30 – 4:30PM ET
  • Learn how to define your customer personas based on audience insights and use them to design, test, optimize, and measure targeted campaigns that resonate with customers and drive results.
  • Enroll for free

Small seeds grow: Small business can do big business

  • April 9 | 1:00 – 2:00PM ET
  • Learn simple methods to present your business professionally, attract bigger clients, and leverage Verizon solutions to enhance collaboration, responsiveness, and growth.
  • Enroll for free

Small business chat: Healing Cuts SF, Artisan-Preneur Consulting

  • April 9 | 10:00 – 11:00AM ET
  • This session features Ismael De Luna from Healing Cuts SF, focused on personal care services, and Tiffany Richardson from Artisan-Preneur Consulting focused on business consulting, AI strategy & Wix website design.
  • Enroll for free

Assertive communication for entrepreneurs

  • April 10 | 12:30 – 2:30PM ET
  • Master assertive communication to set boundaries, explain pricing, and build trust, while strengthening leadership and fostering business growth.
  • Enroll for free

Building a scalable business: Mastering processes & onboarding

  • April 14 | 1:00 – 3:00PM ET
  • Unlock your business’s potential by understanding essential processes for onboarding, streamlining workflows, and creating a productive environment that supports growth and success.
  • Enroll for free

Unlocking government contracts: Part 1

  • April 15 | 1:30 – 3:00PM ET
  • Discover the basics of government procurement, including how solicitations work, key details to focus on, and the importance of compliance, to help your small business unlock long-term growth opportunities through government contracts.
  • Enroll for free

Joyful budgeting #2

  • April 15 | 11:00AM – 1:00PM ET
  • Simplify budgeting by creating an effective plan that answers financial questions, prepares for unexpected costs, cuts unnecessary expenses, and aligns spending with business goals for financial success.
  • Enroll for free

Emotional intelligence in the workplace

  • April 17 | 12:00 – 2:00PM ET
  • Learn how emotional intelligence can improve communication, build trust, and create a positive work environment, while strengthening team connections, managing conflicts, and setting your small business up for long-term success.
  • Enroll for free

Small business chat: Moments of Focus LLC, OMSutra

  • April 17 | 3:00 – 4:00PM ET
  • This session features BeNeca Ward from Moments of Focus LLC, focused on brand & leadership development and Jyoti Jaiswal from OMSutra focused on manufacturing and retail.
  • Enroll for free

Grow your LinkedIn network

  • April 21 | 11:00AM – 12:30PM ET
  • Learn how to strategically grow your LinkedIn network, optimize your profile, engage with the right audience, and leverage features to build valuable B2B relationships and unlock new opportunities.
  • Enroll for free

Building an engaging brand: How to attract, engage, and retain lifelong customers

  • April 22 | 12:30 – 2:30PM ET
  • Build a brand that attracts and retains loyal customers by fostering trust, humanizing your brand, and using feedback, storytelling, and user- generated content to create lasting connections.
  • Enroll for free

AAPI Social media made simple: How to connect, engage & grow

  • April 24 | 10:00 – 11:00AM ET
  • This event is part of a 10 session live event series coordinated by Digital Ready partner National ACE and featuring subject matter experts from the AAPI community. Each event aligns with a course that has been updated with captions and a worksheet translated into Simplified Chinese. Learn to leverage social media marketing effectively by creating engaging content, developing a consistent strategy, and driving business growth.

The customer journey

  • April 24 | 11:30AM – 1:30PM ET
  • Enhance your customer journey at every touchpoint and drive business growth with practical strategies to boost satisfaction and loyalty.
  • Enroll for free

Using local resources to grow your business

  • April 24 | 3:00 – 5:00PM ET
  • Learn how to make the most of the resources within your local area that can help you grow your business—hidden within universities, libraries, trade associations, and many other local groups.
  • Enroll for free

Website usability review

  • April 28 | 3:30 – 5:30PM ET
  • Learn strategies to improve your site’s pages and navigation, drive more traffic to your website, increase engagement, and ultimately convert visitors into paying customers.
  • Enroll for free

Microlending

  • April 29 | 11:00AM – 12:30PM ET
  • Discover funding options, including microlending, and learn how to access loans tailored for small businesses, enabling growth without relying on traditional bank financing or high-interest loans.
  • Enroll for free

Podcast power plays: Conversations into conversions

  • April 29 | 1:00 – 3:00PM ET
  • Leverage the power of podcasts to grow your business, build authority, and drive sales by learning how to pitch to the right platforms, land guest spots, and even host your own podcast to connect with high-value clients.
  • Enroll for free

Peer to Peer Check-in Series: A dynamic interactive on-going series, designed to help small businesses stay on track and break through roadblocks. Connect with a community of like-minded individuals bi-weekly in either the morning and/or the evening sessions to share your goals, receive guidance and encouragement from your fellow Digital Ready small businesspeers.

What can you expect to take away from a peer to peer review?

  • Define your small business check-in focus/goals (Marketing, Social Media, Operations etc)
  • Share updates on your progress and celebrate small wins
  • Address pain points, troubleshoot obstacles, and brainstorm solutions with the group
  • Lean on your peers for advice, motivation, and accountability
    • April 15 | 9:30 – 10:30AM ET
    • April 15 | 4:00 – 5:00PM ET
    • April 29 | 9:30 – 10:30AM ET
    • April 29 | 4:00 – 5:00PM ET
  • Register for free


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