11 Tools to Help Any Startup Track and Achieve Its Goals


For startups, selecting the right tools in the tech stack is important not only for boosting performance but also for achieving crucial business goals. While you can cover the basics by investing in a payroll management tool or a user-friendly communication solution, implementing a powerful tool to map your daily tasks with your company goals and objectives will help you stay on top of your game.

With that in mind, every growing startup must consider implementing OKR (Objective & Key Results) tracking to ensure that the current employees and projects are contributing to the overall business goals. When choosing a tool, consider the tool’s affordability, features, and benefit to the company, before making a decision.



Let us look at some key tools startups must consider implementing to effectively track and achieve their goals.


  1. OKRs Tool

Known for: Simple and user-friendly OKR-tracking features powered by AI

OKRs Tool is a user-friendly and simple OKR platform designed specifically to help startups track their objectives and goals. The functionality of the platform can be extended by integrating with apps like Slack so that teams can collaborate, communicate, and track alignment with business goals. OKRs tool is perfect for startups looking for an AI-driven and cost-effective platform to manage their individual and business objectives.

Pricing: OKRs tool offers a free plan under which the users can gain access to a single OKRs cycle.


  1. Synergita

Known For: Integration of OKRs with performance management

Synergita is a robust platform combining performance management features with OKR tracking so startups can track and seamlessly integrate individual performance with team objectives and goals. Designed for companies that prioritize employee progress, and align it with goal achievement, Synergita is perfect for startups that are growing and scaling their business.

Pricing: Synergita offers a Free Forever plan that lets you track one company objective, but you can get more advanced features by opting for the paid plans priced at $3/month per user and $6/month per user.


  1. ProofHub

Known for: All-in-one project management and communication features

ProofHub is a full-suite project management tool that allows startups to facilitate seamless team collaborations and unify communication within the company. ProofHub offers powerful features that help companies with task management, online proofing, calendar and scheduling tools, notes and even Kanban boards on a single platform. While ProofHub doesn’t help you track OKRs directly, it helps you manage projects and generate detailed reports, helping you achieve company objectives.

Pricing: ProofHub offers two pricing plans at $45 /month and $89/month when billed annually.


  1. Mooncamp

Known for: Tracking OKRs across the company along with strategy execution

Mooncamp is an OKR tool designed to help startups track and achieve their business goals, with the help of a clean and visually powerful interface. Perfect for startups and small businesses, Mooncamp’s features make it easier to align strategic objectives with OKRs that can be created and managed easily on the platform. With features that let you set up OKRs visually, and track progress easily, Mooncamp is a popular choice among startups that want a robust OKR tracking tool without any frills. 

Pricing: Mooncamp offers two pricing plans at €6/month per user and €10/month per user (starting with a minimum of 5 users).


  1. Lattice

Known for: Aligns individual performance goals with company-wide objectives and goals

Lattice is a comprehensive HR platform and goals management software that helps you chart employee performance with company goals. With the help of continuous feedback, real-time performance tracking features, and highly customizable reporting, Lattice can help startups achieve company goals more efficiently, especially when your startup is just scaling its operations. More importantly, it can help you align your people with the company objectives right from the get-go.

Pricing: Lattice will cost around $110/month for a team of 10 people ($11/month per seat); also offers a free trial


  1. Simple OKR

Known for: Simple setup and OKR tracking features for early-stage startups

If you are a startup looking to track your business goals with a lightweight platform that helps you track and measure business objectives without adding a complex tool to your tech stack. Simple OKR is perfect for startup toolkits that do not require a more comprehensive solution or are just starting with their goals and objectives. It offers a clean interface and doesn’t have any advanced features that might overwhelm or confuse new users.

Pricing: Simple OKR provides a single pricing plan called Simple, which will cost you $49.99/month; offers a free trial


  1. ClickUp

Known for: OKR project management workflows and features

ClickUp is a full-suite project management platform offering powerful features that help startups and project teams navigate product development, knowledge management, and even resource management — all from a single, highly customizable dashboard. So, if you are a growing startup looking to get organized and achieve your business goals, the detailed reports by ClickUp will help you track your tasks and project outcomes in alignment with your OKRs.

Pricing: While ClickUp is free to use for startups that only require limited features, you can also opt for the Unlimited or Business plan priced at $7 and $12/month per user respectively to unlock its fullest potential


  1. Workboard

Known for: Intuitive dashboards facilitating simple and clean user experience and progress tracking

Workboard offers a clean and simple interface that helps startups track their business goals and align them with their task outcomes. With the help of Workboard AI, users get access to an AI-driven platform that will help them not only track but also execute strategic goals with the help of scorecards and dashboards that highlight operational conversations. While Workboard is a powerful enterprise-grade platform, it is great for startups that want to start their OKR tracking the right way.

Pricing: Workboard offers custom pricing tailored to the requirements of its customers


  1. Cascade

Known for: 360-degree strategy execution platform features

Cascade is a strategy execution platform, making it much more than a goal-tracking tool. Startups looking to scale or to align and execute their strategic goals with a data-driven approach can benefit from a platform like Cascade. The platform offers several modules and features such as data visualization, project management and performance tracking, tying into effective strategy execution and achievement of business goals.

Pricing: Cascade offers custom pricing tailored to the requirements of a specific customer.


  1. Trello

Known for: Task management and productivity management features

Trello is a great tool for startups as they get access to a task management tool, and when combined with some PowerUps, even an OKR tracking tool. The tool is popular for its flexibility and can help you manage team goals and objectives with the help of a user-friendly, and visual dashboard. Trello is the perfect tool for startup teams looking to scale up or want a robust tool to manage their daily tasks and align the insights you derive from it with your business goals.

Pricing: Trello is free to use when looking for limited features. You can also opt for paid pricing plans starting at $5/month per user and going up to $17.50/month per user.


  1. Asana

Known for: AI-powered automation of workflows and OKR tracking 

With Asana, you can set company-wide goals and OKRs and manage all the tasks associated with getting there on a single platform. Popularized as a task management tool, Asana can help with project management and resource management, as well as align the output with your company objectives to maximize its utility for your startup. Since most of its features are free to use, Asana is perfect for startups that want a robust tool without having to make too big of an investment.

Pricing: Asana is free to use for individuals and small teams, but you can also opt for the two plans priced at $10.99 and $24.99 to access advanced features and capabilities.

Concluding Remarks

OKR tracking is important for startups looking to scale, and align all business processes with profitability and performance. The aforementioned list of tools includes not only dedicated to OKR and strategy execution but also task/performance management tools that offer powerful OKR tracking features. While each tool has definitive features that help it stand out from the rest, all of them are useful in ensuring that your startup is tracking and achieving key objectives and goals through daily tasks and projects.

Image by freepik

Verizon Small Business Digital ReadyVerizon Small Business Digital Ready

We earn a commission if you make a purchase, at no additional cost to you.



#Tools #Startup #Track #Achieve #Goals

Leave a Reply

Your email address will not be published. Required fields are marked *